Digital Marketing for St. Paul

Sarah and Chris, all smiles.

St. Paul business owners have their plates full with delegating, hiring, navigating risk, making the tough decisions, balancing work and family, keeping the books, looking to the future, and loads more. As a business owner in St. Paul, you don’t have much time to look in-depth at your marketing processes.

Luckily, we love looking at that stuff, suggesting next steps, and walking you through them. It’s our passion!

St. Paul industries we work with are services, manufacturing, B2B, B2C, tourism, wholesale trade, retail trade, high-tech, ecommerce, healthcare, engineering, and a whole lot more!

You don’t have to be overwhelmed by the ever-changing and ever-expanding digital marketing trends. Your business deserves your attention - we’re just here to make sure people see it!

Our digital services in St. Paul include…

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Website Development

What are your goals and priorities for your business? When a relationship begins between your digital marketing agency and your St. Paul-based company, your goals become our goals. Your website should be a direct reflection of your brand, as well as a powerful marketing tool.

After establishing some fundamental goals, our expert analysts take a look-see around your current website, measure its performance, and offer some suggestions on how to get bigger and better visitor traffic.

Next, our in-house content and graphics team works their magic to bring your St. Paul business branding and messaging to the next level. Your website’s content will provide valuable industry information and educational tidbits, all while improving your website’s SEO.

After the content strategy is established, the site design and development begins. Imagine your website being the love-child of beautiful design and functionality.

After your website gets its makeover, we dive into testing everything possible. Every button, link, page, and functionality is examined for optimum performance. The product is your very own eye-pleasing, quality-assured website!

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Your site is ready for take-off! You’ll even be invited over to the office for a fun little party. But, the fun won’t end there; our growth-driven design approach for St. Paul allows us to continually update and test the performance of your site. Marketing strategies are always evolving, and so should your website.

St. Paul SEO

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SEO services for St. Paul and the surrounding areas is one of our specialties. As a St. Paul company, you need to think about ranking in local search results for your industry. Not sure about tackling a list of SEO to-do’s? We can help you take a load off by implementing:

  • Detailed reports of SEO traffic - organic, direct, referral, and social.
  • Analyses and reports on keyword performance and ranking.
  • In-depth content analysis.
  • SEO-focused content creation.

By working up the local search results, your St. Paul brand will gain the recognition it’s always deserved!

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Mobile App Development

Do you have an internal process that could be streamlined into an app? Custom mobile app development in St. Paul is a service where we excel. By investing in an all-inclusive app, your team will save exponential amounts of time and dollars. Here are some things to consider for mobile app development in St. Paul:

  • Custom software development goes more smoothly with an agile approach. Skipping unnecessary steps will result in a better-working product through shorter cycles of development and review.
  • An agile approach also means a process with no surprises. We’ll touch base to review the custom app development progress, and make the necessary adjustments as you see fit.
  • Ecommerce capabilities for your custom mobile app come with heightened security, user-friendliness, and a host of other possibilities.
  • API (Application Programming Interface) can be developed on top of a custom application for you to use and will ultimately reduce workload and expedite processes.
  • Does your custom software in St. Paul need to protect user, financial, or even medical information? Being PCI (Payment Card Industry) and PHI (Protected Health Information) compliant is required by law; luckily, we have experience in all of it!

Having a custom mobile app designed for your St. Paul company will ensure you’re getting the exact features you want, without all the extra fluff.

Ecommerce Marketing

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As a savvy business owner (or consumer), you can see that commerce is shifting to the web in a gigantic way. Marketing for ecommerce in St. Paul is its own challenge, and you want to get it right. Not sure where to start with your ecommerce marketing strategy? No worries! There are a few things you should first consider with ecommerce marketing in St. Paul:

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Inbound Marketing

What? Another type of marketing?! Relax. Inbound marketing is the underlying force that drives all of our strategizing. We can help you reach the leading edge of inbound marketing for any industry you may be in. Then, we’ll show you how far you’ve come with real numbers from our data analysts. But first, here are some things to think about when it comes to inbound marketing for St. Paul:

Content creation - Creating the right content that addresses the exact needs of your prospects is the first step. Then, optimizing that content to get it in front of qualified leads will put your brand ahead of the competition.

Lifecycle marketing - A lead generation process, personas, and workflow strategies for leads in St. Paul should be developed. These methods point people in the right direction.

Complete personalization - Personalization means customizing messaging for specific buyer and lifecycle stages in St. Paul. This step is crucial for converting qualified leads.

Multi-channel distribution -Digital advertising, increased SEO, and other optimization strategies will land your message right in front of your St. Paul prospects. Then, constant analyzation and improvements will keep your St. Paul brand in pace with your audience.

Break out of those traditional methods that leave you stranded. Break into inbound.

Trying to decide between hiring an internal marketer or outsourcing to an agency? We put together a handy article for you.

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We’d love to talk to you about a new project, improving your current website, ramping up your digital marketing strategy, or anything else on your mind!

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