CWS Social Media Policy
Be smart. Be respectful. Be human.
Guidelines for functioning in an electronic world are the same as the values, ethics and confidentiality policies employees are expected to live everyday, whether you’re tweeting, talking with customers or chatting with your neighbor. Remember, your responsibility to CWS doesn’t end when you are off the clock. For that reason, this policy applies to both company sponsored social media and personal use as it relates to CWS.
What You Should Do:
- Stay Focused: Stick to your area of expertise and provide unique, individual perspectives on what's going on at CWS and in the world. Strive to add value to your conversations.
- State That It’s YOUR Opinion: When commenting on the business. Unless authorized to speak on behalf of CWS, you must state that the views expressed are your own.
- Protect Yourself: Be careful about what personal information you share online.
- Act Responsibly and Ethically: When participating in online communities, do not misrepresent yourself. If you are not a vice president, don’t say you are. Post meaningful and respectful comments.
- Honor Our Differences: Live the values. CWS will not tolerate discrimination (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).
- Always Pause: Think before posting. Reply to comments in a timely manner, when a response is appropriate.
- If You Screw Up: If you make a mistake, admit it. Be upfront and be quick with your correction. If you're posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.
What You Should Never Disclose:
- The Numbers: Non-public financial or operational information. This includes strategies, forecasts, and most anything with a dollar-figure attached to it. If it’s not already public information, it’s not your job to make it so.
- Promotions: Internal communication regarding promotions or sales strategies.
- Personal Information: Never share personal information about our customers.
- Legal Information: Anything to do with a legal issue, legal case, or an attorney without first checking with legal.
- Anything that Belongs to Someone Else: Let them post their own stuff; you stick to posting your own creations.
- Confidential Information: Do not publish, post, or release information that is considered confidential or top secret.
Basically, if you find yourself wondering if you can talk about something you learned at work — don’t. Follow CWS policies and live the company’s values and philosophies. They’re there for a reason.
Just in case you are forgetful or ignore the guidelines above, here’s what could happen. You could:
- Get fired (and it’s embarrassing to lose your job for something that’s so easily avoided)
- Get CWS in legal trouble with customers
- Cost us the ability to get and keep customers
Remember: protect the brand, protect yourself.
If you still have questions, you can send them to email@example.com.