As a marketer, your goal is to turn strangers into customers. Traditionally, you could buy advertising space, marketing lists, and call a lot of cold prospects. While that works, you could be more efficient.
Inbound marketing is a proven marketing tactic in this digital age. It draws in your ideal client with content and helpful interactions and from there, addresses the exact needs of where those prospects are in the buying cycle. The inbound marketing process nurtures and converts
As the experts of inbound marketing, we’ll not only tell your story, we’ll optimize your story to its full potential. The first step in the inbound process is creating the right content - content that addresses the exact needs of your prospects. We’ll focus on optimizing your website content, SEO efforts, digital advertising, content creation, and social media promotion. These tactics are used to attract your customers; pulling them in from a variety of platforms.
The next step is managing your lifecycle marketing process. We’ll determine a lead generation process, develop personas, and create workflow strategies to increase engagement. We also use specific tools such as calls-to-action, workflows, forms, offers, and landing pages to point people in the right direction.
Personalization boosts each and every one of your marketing efforts. When we talk about personalization, we’re talking about customizing messaging for specific buyer and lifecycle stages. We’re talking about creating smart content within your CRM system, emails, and content. We’re talking about knowing your customers like the back of your hand. This step focuses on converting leads.
Once you have your content, marketing strategy, and personalization efforts, our team will deploy a variety of marketing campaigns across multiple channels and platforms to get your message where your customers will see it. Through digital advertising, increased SEO, and other optimization strategies, your messaging is published at the exact right time, in the exact right place.
Through analytics and a constant cycle of research, user behavior studies, testing, and content improvement, your marketing efforts are constantly updated to remain relevant and powerful.
CWS has designed a variety of inbound campaigns that have scored big results. Call us today for a demo and to start the conversation.
As the battle for customers intensifies, the case for great branding has never been stronger. The in-house CWS graphic design team and branding services will help you create a brand or use your existing brand to keep your image and products alive in the mind of your customers. We have helped hundreds of clients with:
Not sure what to ask for? No worries. We ask a lot of questions to ensure that you get an end result that’s exactly what you need!
Do you have an idea for a new website design for your business? Call us Frankenstein, but we love bringing ideas to life, no matter how monstrous they seem.
We talk to businesses like yours every day. We understand the challenges that come with plenty of industries and seriously care about helping you achieve success. Send us a note and let’s get started!