Athletic Club Marketing | Gym Advertising

The fitness industry can seem impossible to navigate and succeed in - but, it isn’t. We know that it’s essential for athletic club marketers to find their specialty and to be able to reach their target audiences through the best channels. Athletic clubs across the country have looked to CWS to help them build a trusted name in the fitness community through sleek designs and optimal user experiences.

User Experience

Visitors should be able to navigate your athletic club’s website with ease. Accessible class schedules, quick views of club features, and an easy-to-use member portal are just some of the elements we like to include in a gym website design. By using our expertise in design, heat maps, scroll maps, and other analytics tools, we’re able to develop a data-driven web experience.

Agile Design

Being locked into a rigid design plan doesn’t allow for creative growth or new - and many times better - ideas for your gym website. We like to keep you involved throughout the entire development process so you have the freedom to adjust the design plan wherever you see fit. This way, the end product is exactly what you want.

Fitness Marketing Strategies

We use data to construct effective fitness marketing plans, as well as to determine the right channels to reach your target audience through. Your athletic club marketing strategy will always be rooted in real numbers that our analysts continually track. Data helps our team to make valid updates in your gym marketing campaign.

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We’d love to talk about the goals you have for your athletic club or personal training brand.

Fill out our contact form and we’ll be in touch. We can’t wait to see what you have in mind!

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Rochester Athletic Club is a local Minnesota fitness club that sought our assistance for re-engaging club members through digital platforms. RAC is now continually improving their members’ experiences with an agile growth-driven design plan. By frequently collecting and analyzing data, RAC is able to make updates where it matters most.

The Arena Club, located in Bel Air, MD, is a state-of-the-art athletic club that needed an equally impressive website. With TAC’s wealth of knowledge in the fitness and sports performance realms and our digital marketing expertise, we were able to develop an optimized website to display all the TAC offers.

Fitness marketing shouldn’t be a workout.

See What We Can Do in Fitness Club Marketing

User Experience

Agile Design

Fitness Marketing Strategies

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