Main Street Dental Clinics is a successful business and sought guidance from CWS about the best ways to update and improve their digital presence. Main Street Dental Clinics wanted to establish a modern logo and web presence while still preserving elements from their original brand.
We had eight CWS team members working on this project. Main Street Dental Clinics had seven and needed to consider the opinions of the staff and stakeholders from all their locations.
CWS project manager, Jonny Yucuis, worked with account strategist, Tracy Lauritzen, to determine clear expectations for project goals, standards, and communication, and MSDC chose one person to act as their primary decision maker.
MSDC is located throughout southern Minnesota. Communicating information about each of these places in a visually appealing, easy-to-understand way was no small feat.
Dustin Hart, who designed the website, overcame many challenges (like this one) during this project. To solve this problem, Dustin chose to include Locations as a small section on the homepage and have detailed information on a Locations page, including a map, photos, and a list of dentists.
Testimonials are important for building trust, but we didn’t want to have a page dedicated to them. When put together, most testimonials sound similar. Dustin’s challenge was to incorporate positive feedback without it becoming white noise to viewers.
The About Us page has a “Client Raves” (Testimonial) section that pulls a different one each time a person visits the site.
The Agile Marketing strategy is one that we use with several clients. During this project, Ethan checked Adwords and Facebook analytics every few days and used those numbers to alter the marketing strategies, which improved MSDC’s conversion potential.
After 90 days, we met with MSDC to demo their analytics. Here were three of our insights:
Ethan tracked the ads, changed them up, watched closely for conversions, and reported his results to Main Street Dental each week. The ads produced a great deal of views, extremely impressive click-through rates, and boosted the number of followers on Main Street’s newly launched Facebook page. The best news was the high number of conversions (new patients gained) from people filling out forms—which, of course, was the ultimate goal: