kinky liqueur

facebook environment & promotion

Our Goal

Crosby Lake Spirits Company out of St. Paul, MN was about to launch a new vodka; Kinky Liqueur. Being new to the market, they needed awareness, to define their target market, and quickly grow mass distribution across the country. They needed feedback from consumers and buzz!

Our Solution

We took a different approach; forgoing the traditional first step of developing a website, and instead created a Facebook environment and giveaway. Fans could not only discover and engage with Kinky Liqueur, but also learn new recipes and even get something for free. The plan was to run a Facebook ad campaign once the Facebook Environment was built.

Facebook Environment

Kinky Liquor's Facebook environment contained a recipes page with ability to share those recipes with friends, and a bartender of the month page. Bartenders could upload a video of themselves making a drink using the product for a shot at a $100 prize. Last but not least, was a give away page. Consumers who liked the page would receive a free bracelet that said, "Get Kinky Tonight."

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Promotional Giveaway

A Viral Event!

The page had less than 45 followers when it launched. A small Facebook ad campaign asked people to like the page to get a free bracelet. It went viral in under an hour. Pages like “Hunt for Freebies” and “Shop for Freebies” picked up this promotion and pushed it through their sites and channels. In a matter of hours, Kinky went from 24 to 20,279 likes. The goal was accomplished. They quickly found their audience through social media, and these followers became advocates posting comments such as, “How do I get Kinky in New York”, or “Do you have a clothing line” (which they do now).

Results

New Likes

20,279

32,519%

A huge activity spike from users, which continues to this day.

Post Views

107,001

5,911%

A dramatic increase of likes due to the giveaway.

Monthly
Active Users

28,052

69,828%

As word spread about the contest, the likes grew exponentially.

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Kinky Liqueur

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Facebook Environment & Promotion