Electro Watchman had been seeing a lot of success as one of the Upper Midwest’s most trusted fire and security service providers, and they were ready to optimize their website for search engine ranking. Watchman had built virtuous and devoted relationships with the current clientele and was searching for ways to amplify the message of trusted security to others.

To convey their message to more communities, Electro Watchman agreed to a Website & SEO Insights Consulting plan. This tailored plan assisted Watchman in optimizing their website’s content for search engine crawlers, ultimately catapulting their listing onto the first page of Google, and increasing click-through-rate.

The discovery phase for Electro Watchman consisted of a complete SEO audit and overhaul. Our data analysts reported Watchman’s current state of SEO and provided strategic suggestions to improve the website’s search engine opportunities.

Another key element that contributed to the discovery phase was the implementation of advanced tracking and analytics tools. These tools allowed the CWS team to immediately track the success of SEO strategies. The continual analytics tracking resulted in evidence-based suggestions for the Watchman team to steadily increase their reach throughout new and neighboring communities.

A third integral part of Electro Watchman’s discovery phase was the need for a local SEO strategy. Suggestions the CWS team made included creating website pages that boost local SEO, implementing user-friendly features on the website to decrease bounce rates, and completing online accounts for several online business directories.