Andrew joins us as a full-time Web programmer. He is a graduate of the University of Minnesota with a degree in Computer Science. Andrew is a native of Elba, MN and has spent a lot of time swimming and hiking in nearby Whitewater State Park.He is also an amateur mechanic and enjoys working on vehicl...

So far, you've identified the top twenty percent of your customer base, and you've done some background work in preparing content for your messages. Now it's time to launch your email campaign.The best thing you can do is remember that you have a compelling case for selling the merits of your compa...

Jenna is joining CWS as our second summer intern. She is a graphic design student at The Art Institute in Minneapolis.Jenna will be assisting us with a variety of print and Web design projects throughout the summer. ...

In a recent post we looked at how you should identify the top 20% of your customer base, and then treat them like VIP customers in your email marketing strategy.So how do you approach the development of this strategy?Think CreativeIt's time to get creative. Think about how you've served the needs of...