Seminars and Training Videos

CWS strives to educate and inform our customers and friends about topics related to Web marketing. We've conducted various seminars covering topics that will help your business be a success on the Web. Below are links to some of the seminars we've held and we encourage you to watch and learn at no charge.

CWS team members are available to speak to your group about Web-related topics. Complete our speaker request form to inquire about hiring us for your next event.

12/10/10 - Facebook for Business

Facebook for Business - Lee Aase and Alan De Keyrel During this 2 hour session, Lee Aase (Mayo Clinic) and Alan De Keyrel (CWS) discuss social media trends for business. Topics in this session include a 7 Step Process for implementing a social media strategy and unobtrusive ways to increase your fan base.

Watch Now - 83 mins.

10/14/09 - Content Strategy

Lyle Mullican on Content Strategy During this session, Lyle Mullican talks about how you can make your Web content work. For example, does your website have a clear call to action? Have you written your content for a human or a search engine? Learn how to develop quality content that works for the Web.

Watch Now - 35 mins.

10/14/09 - Web Analytics

Lyle Mullican on Web Metrics During this session, Lyle Mullican discusses strategies for successfully testing and measuring website performance. Have you installed Google Analytics on your website and are you using it to measure clearly defined goals? Learn about conversion rates and measuring what matters!

Watch Now - 42 mins.

10/14/09 - Social Media Marketing

Alan De Keyrel on Social Media Marketing During this session, Alan De Keyrel will teach you all about social media marketing and using this new medium to promote your business. Learn how you can take advantage of websites like Facebook and Twitter to promote your company at very low cost.

Watch Now - 61 mins.

03/26/09 - Social Media Marketing

Alan De Keyrel on Social Media Our first seminar that discussed social media and how this new technology will change our lives forever. We have left the decade of information and are moving into the decade of people. What does this mean for your business and are you ready?