Tag Archives: marketing
The Rochester International Airport Marketing Launch
RST-The Message CWS is proud to announce the launch of a new marketing campaign for The Rochester International Airport. CWS and The Rochester International Airport have been working to create a message that clearly defines The Rochester International Airport. The … Continue reading
CWS to Live Stream
In the wake of the April 20 catastrophic oil rig explosion that led to a massive spill in the Gulf of Mexico, killing 11 workers and causing our nation’s worst environmental disaster, the question still persist, “How could this happen?” … Continue reading
Align Event PR with Larger Goals
Public Relations efforts in conjunction with any event need to be targeted, clear, and newsworthy. But if your event is irrelevant, the PR created for the event will also go unnoticed, so be sure your event is relevant and important. … Continue reading
PR Client: Experience 46 Acres of Living History at the Days of Yesteryear
CWS is pleased to be helping the History Center of Olmsted County create wider awareness and promotion about several of their signature events. The first of the events is the upcoming Days of Yesteryear- August 14-15. For more then three … Continue reading
Boys and Girls Club of Rochester Goes Green with an E-Fundraising Campaign
CWS recently produced five 30-second public service announcements for the Boys and Girls Club of Rochester in conjunction with a five-week e-fundraising campaign. The e-campaign runs TODAY through July 31. During that time, Think Mutual Bank will match all online … Continue reading
What Makes a Story Newsworthy?
Media relations can be exciting and intriguing. At the same time frightening, frustrating and mysterious…especially if you find yourself suddenly “news” when you didn’t plan for it. Having been a television reporter/producer for five years has forever changed how I … Continue reading
“Be Memorable” Marketing
As a business owner, we all know when we hit a home run with a marketing effort. It might be that you get tons of phone calls, website visits, or orders. We’ve all experienced it — that time when you … Continue reading
CWS Welcomes Laurie Archbold and Chris Kostelec
CWS is pleased to welcome Laurie Archbold to our team as a marketing and content strategist. Laurie brings us 18 years of marketing and public relations experience from a broad range of industries. We’re excited to offer her expertise as … Continue reading
Fall Seminar this Wednesday
Remember that our free fall seminar on Web marketing will be held this Wednesday from 8:30am to 11:30am at the Rochester Ramada. We still have a few seats available, so register online to attend if you haven’t already. You’ll be … Continue reading
Free Fall Seminar: Seating Still Available
Online registration for our free Web marketing seminar opened Wednesday. We had a huge response, but some seats are still available if you missed the initial registration. We do have limited capacity, so sign up today if you’d like to … Continue reading