Tag Archives: marketing
Is Your Company Being Social?
I signed up for Facebook my freshman year of college. When I did, never did I think that a website college students were using for clever status updates and funny (sometime terribly thought out) photo albums could have such a … Continue reading
Don’t Let This Happen to You
Every now and then I get caught up in working “in” my business instead of “on” my business. You know, those times where you seem to be focusing on putting out fire after fire instead of the things which are … Continue reading
The New Facebook Insights. Content is King.
800 million users and 1 trillion page views per month; these are the most recent figures on the number of Facebook users and their activity. Business owners now more than ever need to understand these users and how they interact … Continue reading
The Old Market Deli-Capitalizes on Presidential Visit
Cannon Falls, a community of about 5,000 people midway between Rochester, MN and St. Paul, MN on the Highway 52 corridor was quickly and unexpectedly thrust into the International spotlight on August 15th when President Obama made it a point … Continue reading
Launch: Pine Haven Community Re-Brand
CWS is pleased to announce the launch of Pine Haven Community’s new logo and brand. Pine Haven Community is located in Pine Island, MN and is a retirement and assisted care facility (Evergreen Place) and nursing home facility (Pine Haven Care … Continue reading
How to Avoid Being “Unliked”
Last week, I spoke to a group of business owners and area leaders about social media marketing. I usually go through my 7 Step Process for setting up a social media strategy. The last step, after doing things like creating … Continue reading
Winning with Social Media
I personally don’t agree with the recent self-destructive behavior exhibited by Charlie Sheen. However, as I tell my kids, we need to learn from our mistakes and try to find the good in every situation. For me, that means recognizing … Continue reading
The Rochester International Airport Marketing Launch
RST-The Message CWS is proud to announce the launch of a new marketing campaign for The Rochester International Airport. CWS and The Rochester International Airport have been working to create a message that clearly defines The Rochester International Airport. The … Continue reading
CWS to Live Stream
In the wake of the April 20 catastrophic oil rig explosion that led to a massive spill in the Gulf of Mexico, killing 11 workers and causing our nation’s worst environmental disaster, the question still persist, “How could this happen?” … Continue reading
Align Event PR with Larger Goals
Public Relations efforts in conjunction with any event need to be targeted, clear, and newsworthy. But if your event is irrelevant, the PR created for the event will also go unnoticed, so be sure your event is relevant and important. … Continue reading