How to Determine Your Company’s USP


Your USP stands for your unique selling point or your unique selling proposition. It’s what makes you different and separates you from your competition. Very few businesses are one-of-a-kind. Unless you can pinpoint what makes your company unique in a world of homogeneous competitors, you cannot successfully target your sales efforts. In this article, you […]

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The Impending Death of Internet Explorer

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Microsoft is ending support for Internet Explorer 8, 9, and 10 on January 12, 2016. For now, only Internet Explorer 11 will be supported. This means that Microsoft will no longer provide security updates or technical support for older versions of Internet Explorer. If you haven’t upgraded to Internet Explorer 11—now is the time. Better […]

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The CWS Blog is Going on Vacation

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Hi! I haven’t introduced myself in a while, probably because I’m always teaching you cool stuff. I’m your CWS Blog. Glad to meet your acquaintance. Mucho gusto. I talked to my boss and got permission to take off for the rest of the year. (I know—woo hoo, a whole week.) The CWS Newsletter and I […]

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