It’s no secret. Internet trends change at a rapid pace. Following the theme with the new year, it’s time to take a look and review the trends that matter most to your business and consider adding these into your plan for 2014.
We have collected a list of what we feel are the most relevant changes; those your business should seriously consider implementing in 2014. Ranging from an updated website look to the latest mindset when using social media, here are 5 things to consider in 2014.
Make Your Website Responsive
Still haven’t made your website responsive? Don’t delay this strategy one minute more. A responsive web design is mission critical, because of the amount of mobile devices in people’s hands. A responsive website allows your site to easily fit constraints beyond your laptop, making it easy for mobile and tablet users to access your website.
According to Digital Buzz Blog, 57% of users won’t recommend a business that has a poorly designed mobile website. Not having a mobile optimized website is like closing your store one day a week. (source)
Another great thing about responsive web design; it does not cost much to implement. Small investments can easily show tenfold in results.
Engagement is the Name of the Social Media Game
A few years ago social media was all about the “likes” and “follows”. Today social media options have expanded and usage has grown exponentially, and that has changed the game on how social media strategists utilize these platforms.
The prime directive of social media is about increasing engagement with the eventuality that those engagements will eventually convert into sales. That doesn’t mean direct selling on social media, but rather engaging with people that create buzz around your product.
Also, with recent Facebook algorithm updates, how many people “like” your page doesn’t mean you reach more people. The only way to properly reach full engagement is now through paid advertising and spending a consistent amount of money on advertising monthly. The good news is, this advertising works and it’s rather inexpensive.
Stop Rationalizing Unneeded Purchases
If you just took your accountants advice and bought a fleet of new cars as a tax write off, you’re only hemorrhaging money. Too often we rationalize purchases we don’t really need in the name of “business”. Break it down into the necessities. It doesn’t mean you don’t treat your employees but be rational about what you spend and on what.
Next time, ask yourself if you really need this purchase to make a profit.
Allow Flexible Schedules
If you’re not allowing your team “flex time” to go to doctor appointments, kids school activities, etc, it’s time to implement that policy. Your team will be happier, work harder for you, and will bend over backwards for your customers because you’ve shown that you care about what’s important to them.
With proper notice anyone from CWS can take some time for themselves regardless of the situation. Keeping an open line of communication between the worker and the employer keeps this system working without being abused. CWS also allows employees to work from home if their child is sick or they have other matters to attend to. The only requirement is that they are easy to get in contact with.
Be The Leader
Delegate, work on your business and not in it. Your business will only be as great as the leader. When is the last time you’ve read a business book, learned something new or devised a growth plan and diligently worked it? A great leader will take the time to plan growth, work the plan and rally the troops around the plan. Be sure to state the “why” or what’s in it for your team.
At CWS, we religiously hold quarterly alignment meetings with the entire team. In these meetings we look back at the quarter, review our goals and discuss plans for the next 90 days. We make sure to have some fun at these meetings, too, with serious awards, funny awards and of course, snacks.
Do you believe there are any other things to consider in the new year? Share with us in the comment section below!