Launch: Serenity House Networks

CWS is pleased to announce the launch of Serenity House Networks new logo and website. Serenity House Networks (SHN) provides affordable, high-quality, family-style, fully furnished homes and apartments and offers Christian support services to patients and their families in Rochester, Minnesota.

CWS Graphic Designer, Sarah Link created the logo. (Positioned in the upper left corner of the website.) SHN wanted their logo to be more inviting, something more relatable. They felt their existing logo was too abstract. Sarah developed a pair of hands holding a home to relate a feeling that was welcoming.

Once the look was defined, Web Developer Joe Milbach went to work accomplishing the goals set forth for the website.

1. We are improving SHN’s Search Engine (SEO) optimization through fresh blog content, strong social media presence and applying SEO friendly tags and content to boost their ranking.

2. SHN potential guest are often under a great deal of stress when they are searching on line so the goal was to make the contact information front and center. SHN wanted a direct line of communication to potential guests.

3. The rates and amenities table was reworked to make it easier to read and understand.

4. The homes had to be easy to view. Pictures of the homes were important.

Plus the overall feel and look had to convey the same philosophy as the logo; welcoming and homey.

Congratulations to Serenity House Networks on the launch of their new logo and website.