CWS recently produced five 30-second public service announcements for the Boys and Girls Club of Rochester in conjunction with a five-week e-fundraising campaign. The e-campaign runs TODAY through July 31. During that time, Think Mutual Bank will match all online donations dollar for dollar up to $20,000. This e-campaign helps Boys and Girls Club to “go green” and use donor resources more efficiently. The PSAs will also air on KTTC-TV during the month of July.
The objective of these video presentations is to create greater public awareness of the critical role that the Boys & Girls Club of Rochester plays in our community, and to encourage community members to take action by investing in our youth. To maximize th
e value of every dollar invested, the Boys & Girls Club strives for efficiency. Delivering the message electronically and accepting donations online means that more resources are available to do the vital work of serving young people who need a place to belong, believe and be safe.
Strategy for the PSA’s
- Establish an emotional connection to Rochester Boys & Girls Club
- Increase brand awareness and understanding of the Rochester Boys & Girls Club impact on the community
- Position Rochester Boys & Girls Club as leaders in youth development
- Position Rochester Boys & Girls Club as a trusted and ethical nonprofit
- Position and Reinforce Rochester Boys & Girls Club playing a vital role in providing a safe community
- Cultivate excitement that creates involvement, ownership and a call to action