This morning we pushed out some enhancements and fixes to our RapidNewsletter service. In case you haven’t heard, RapidNewsletter is our full-circle email marketing solution. It allows you to effectively reach those who matter the most to your business — your customers. Research has shown that a quality email newsletter can be one of the most effective ways to maintain customer relationships.
With RapidNewsletter, you can design and execute an email marketing campaign from beginning to end — build and edit email lists, create newsletters with articles and images, run detailed tracking reports, and much more! We designed RapidNewsletter to drive traffic to your website, increase brand awareness, solidify customer retention, and strengthen customer relations.
Here are the changes we released today:
Better management of the address groups within your mailing list. When adding new addresses or editing existing ones, it’s much easier to designate which groups the subscriber belongs to.
Any subscriber can now be marked to receive “Text Only” messages. Most RapidNewsletter mailings are sent in HTML (for formatted text and images), but for a variety of reasons, people prefer to receive all their email in plain text. For a long time, you’ve been able to send a RapidNewsletter mailing in text instead of HTML, but now you can manage this preference on a user-by-user basis as well.
New ways to edit the content of existing newsletters. It’s much faster to make changes to your existing mailings. You can reorder articles by dragging and dropping, and click titles to edit in place. It’s also easier now to remove an image from an article after you’ve loaded it.
Improved statistics displays. For large mailings, the statistics tables could get unwieldy. We’ve added paging and better handling of long URLs to make these charts easier to read.
You’ll see these improvements immediately the next time you log into your account. If you haven’t tried RapidNewsletter yet, now is the perfect time to set up a free account and give it a try! We’re working on a number of other new features that you can expect to see in the near future as well. If you have any suggestions on features, improvements, or enhancements to RapidNewsletter be sure to let us know.