Facebook Changes Rules On Business Cover Photos (Again!)

Keeping up with new Terms of Services when it comes to social media platforms can be a little frustrating. For the past couple of years, Facebook has been tightening the belt around businesses and how they conduct business online. As soon as we adapt, it changes…again.

But for once it seems they are working on our side!

Implemented on March 6th, cover photo rules have been thrown out the window. The only remaining rule is that text has to be less than 20% of the image.

Here’s what changed. You can now include:
• Call to actions
• Website links
• Address and contact information

This is huge! These 3 little things will really help boost your sales.

So you may be asking: What is 20%? When have I hit it?

Recently, Paavo Schmid created a Cover Compliance Tool (It’s Free!) which segments the area of your photo where there is text and does the math for you. Simple enough, right?
As you can see, 20% is roughly 5 blocks of a cover photo. That may not seem like a lot, but utilized correctly it can be truly effective.

With these new changes, here are a few cool ideas you can do with your cover photo:

1.) Cover/Profile Picture Synchronization


Kinky Liqueur,  has come up with a really cool cover/profile picture. As you can see, the bottle seamlessly leads into the profile picture.

The cover utilizes its 20% with their brand name, slogan, and website URL, while still using a stylish background Kinky is known for.

2.) Get Artsy with a Photo!


Here’s an example of a fun web 2.0 design we created for our friends at Minnesota Corrugated Box. By using simple shapes, patterns, and shading, what was once just a side of their building is now grander and magnifies their branding.

A professional and well-thought out design can help your business be taken seriously, give you a more prestigious style and enhance your branding, all while staying within the Facebook guidelines.

3.) Get Artsy While Keeping it Social

Inc. Magazine is doing something creative with their cover photo!

Keeping with the magazine theme, they have integrated the feel into their Facebook profile. This gives their page a professional feel while holding the social aspects of their page. They are also utilizing the new Facebook policies with noticeable, but subtle, URLs to their Twitter and LinkedIn.

Don’t be shy. Give one of these a try! Or come up with something brand new! There are a multitude of ways you can utilize your cover photo and the rest of your page while staying within the Facebook guidelines.

We’d like to know how you use Facebook. Take our 30 second survey now.  (Seriously, it’s only 3 questions)

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CWS: Closed for Memorial Day

In observance of Memorial Day, we wanted to thank all those serving and who have served in the name of the United States. CWS admires your passion, dedication, and your sacrifice.

On Memorial Day, the CWS crew will be spending the day with their friends and family in gratitude for all those who have protected us. Our support team will respond to an emergency if needed. If there is one, please call (888) 426-7793. If you have a non-emergency issue, let us know by sending us an email.

May your travel be safe, and your good times plentiful.

Best Wishes,
The CWS Team

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A Survey of Mayo HS Students Social Media Habits Shocked Us!

Our WebEO, Alan De Keyrel, recently spoke to a class of Mayo High School students. Before arriving, he asked the students to fill out a survey regarding their social media usage. We are a digital and social media company and, frankly, the results shocked us! Teens definitely are the early adopters of new media and the first to abandoned the “old.” I doubt most parents know how many of their teens are on Snapchat, or even what Snapchat is, and some teens use a WHOLE LOT of social media in a day. Take a look at the results and see for yourself:

You never really know until you ask. Teen usage is great way to see what might be next. However, it does not indicate what adults are using. For adults Facebook is still by far, the most popular social networking tool. If you have any questions about how social media can impact your business contact CWS today!

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A Better Way to Notify People About Your Events: EventSent

If your organization holds events, you not only have to plan and execute the perfect event, you also have to get people there. How many times have you heard, “I would have come if I’d known about it!” or “I forgot. It wasn’t on my calendar.”

That’s why EventSent was developed. EventSent is an easy and inexpensive way to create an event and then easily push it to:

1. Your Website
2. Your Facebook Page
3. And to an Email Blast

Three methods of reaching possible attendees!
Once the attendee reads the event, they can add it to their personal calendar with one click. Additional features allow you to link to registration forms or make reservations.

The cost starts at just $99/month depending on your email list.

What’s your biggest issue in getting folks to attend your events? Submit it here and maybe the EventSent developers can provide a solution.

 

 

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Management Lessons I Learned From My Toddler – Part 2

Click to read Management Lessons I Learned From My Toddler Part 1

One glance into my office here at CWS you will immediately notice two things: First, you’ll see that I have apparently learned desk organization skills from my toddler and second, you will see a number of pictures of my active, funny, bossy little guy. As you review the pictures of him I see every day, you will see many of the traits that led me into writing this series of blog posts.

That leads me to this: Part 2 of Management Lessons I Learned from My Toddler.

 

1. Get Moving:

Honestly, I am exhausted just writing those words. Toddlers are constantly on the move. To them it doesn’t matter if they are jumping, running, dancing or diving; they are enjoying active time. This is a great lesson to be learned. Start and keep moving! For us adults, maintaining a regular exercise routine will keep us healthier, happier and more productive.

2. Always Have Fun:

If I had to guess I would say 95% of my son’s day is spent doing things that he enjoys. Here is a list of activities according to Madden:

  • Daycare: It’s like a party everyday. I love it!
  • Hanging out with Mom and Dad: That’s the best time ever!
  • Spending time with the pets: The most fun I can have. If the dog doesn’t want to hang with me, I’ll go find the cat.
  • Time outside: Snow? Can I help shove!? Rain? Let’s splash in puddles!
  • Bathtime? I love the water! Can we go to the pool tomorrow?
  • Bedtime? Can we read some books? I love reading!

What does this mean for us? Make sure what you are doing is something you enjoy. I LOVE coming to work every day. No lie. You spend approximately 1/3 of your life and probably 2/3 or your waking hours at work, so make sure you don’t have to drag yourself through the door every morning.

3. The Power of a Smile:

I guarantee you that my son can make your heart melt in less than a minute. This is for two reasons. First, because he looks like my wife and not me (lucky kid) and second because he will come up to you with the most genuine smile. He is happy to meet you and is interested in what you have to say or what you are doing. How did we, as adults, forget this simple fact? It has been shown that people can even “hear” a smile through the phone. Generally, we sit through meetings, phone calls and entire work days without smiling. Smiling will change your day, make you happier and, in turn, make the people around you happier.

4. Sharing. It’s Hard But You Still Have To Do It:

This falls into the childhood mantra of “What’s mine is mine and what’s yours is mine.” Anyone with a toddler understands this simple rule. As we get older we start to realize that sharing is a vital part of our connection economy. It doesn’t matter if it is Diet Mt. Dew or web code, sharing with someone today will lead to a more positive outcome for all participants in the long run.

5. Learn To Say No:

I do not believe there is a toddler on the face of the planet that has a hard time saying no. Sometimes it seems like “no” is their entire vocabulary. Somewhere along the way, we lose this ability. We find ourselves attending events we didn’t want to go to or taking on work projects that we would prefer not to do. Why? Because we think it’s easier to say “yes” and not seem like the bad guy. In the long run everyone would have been better off if you’d had the guts to say “no.”

6. Hang Out with Great People:

For my son this means his teachers at KinderCare. They are smart, patient and great at their jobs. They bring the best out of the kids on a daily basis. For the rest of us, that means working hard to make sure you are in a position with people who bring the best out of you. At CWS I am fortunate to be surrounded by talented co workers including designers, programmers, a top tier owner and the best office admin I have ever come in contact with. Surround yourself with great people and it is amazing how far you can go.

 

When you think about it, our toddlers can teach us grown up lessons like; how to handle people problems, watch out for yourself, stay active, have fun, always seek to learn, try new things everyday and move on, even after you’ve been wronged. So to all of you I would say, act more like a toddler today!

Question: Do you have any lessons you have learned from a toddler?

 

 

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Sitecore Certified Solution Partner

CWS, Inc. is proud to announce that we are now a Sitecore Certified Solution Partner. This certification allows CWS to better serve our wide range of enterprise clients through new and innovative solutions utilizing the Sitecore CMS.

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform.

Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Sitecore offers enterprise clients site control processes, data integration, seamless deployment and security controls.  Sitecore also seamlessly integrates:

  • Windows SharePoint Services

  • Microsoft Dynamics CRM through version 2011

  • Microsoft Active Directory

To learn more about Sitecore and how partnering with CWS, Inc. can help your business grow, please contact us today at 507.289.2229.

 

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Management Lessons I Learned From My Toddler

I’ve taken management classes, attended customer service seminars, but who has taught me the most valuable management lessons? My toddler, or course! Think about it; they’re completely honest, extremely determined and are the only beings on earth that still have a fresh perspective. I think it’s time we take note.

So what management lessons can we learn from toddlers?

  1. Learning new stuff is hard. But worth it.  Toddlers must learn to walk, talk and relate to the world. I can’t imagine the difficulty of doing these things, but they are worth doing. If it is important, if it is truly worth accomplishing, it is going to be difficult to accomplish. Don’t quit. Keep trying. Those around you will be excited when you accomplish your goal and in the end you will always be pleased as you look back at your hard work.

  2. If it stinks. Change it. I think the reference here is fairly obvious so I won’t delve too deep. We tend to put off changing things that we know “stink” because we don’t want to go through the pain of fixing them. Ultimately we need to buck up and fix what stinks, because we will be better off when it’s done.

  3. Let them make mistakes. Don’t do it for them. As any parent can attest it is not easy to let your toddler do things on their own. It is hard to watch them struggle, especially when you know you could save them pain or do it faster. As a business leader you likely experience similar things. When you have a new employee teach them them how to do things, even if they make mistakes, even if it’s painful. If you don’t, in the end you really aren’t doing the right thing for yourself or your employee.

  4. Provide positive reinforcement.  As Dale Carnegie would say, always provide “honest, sincere appreciation.” Watch the look on your toddler’s face as you congratulate them on a great job. See the improvement in attitude and enjoy the likelihood that they’ll do something that stretches their abilities in the future.  The same goes for your employees. We often talk about what was done wrong. Now try telling your workers how proud you are of them and how much you appreciate their hard work. If it works with my toddler, I guarantee you it will work with your employees.

  5. Reading is important.  I believe most parents read to their kids, teach them their numbers and help them learn the alphabet. They do it because they believe it is important. However, when these parents have free time they choose to veg out in front of the TV instead of diving into a new book. We teach our kids to read because it opens the world to them, it improves their vocabulary and it teaches new skills. Why is it that a vast majority of people never touch a book for leisure and enjoyment after they turn 18? When we read as adults, we grow and understand the world around us better. A team that reads is a team that succeeds. Encourage your team to pick up a book. It doesn’t even need to be related to your industry. They will come into work as better and more well rounded people and employees.

This is just the beginning of the list. Another thing I learned from my toddler is that attention spans are short and anticipation increases enjoyment. So tune in to the next post to find out the conclusion of this series.

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Uptime Status Portal

CWS is pleased to announce our new uptime “Status Portal”.  This website is a useful tool for virtual hosting customers as to the status of all of the services we offer.  For example, have you ever wondered if your current email problem is on CWS’ end or your cable providers?  Now you can check the status of your services(s) at http://status.cws.net.  If you are unsure which server(s) your website and email is on, just ask us via our live chat.

In addition, the CWS Status Portal also includes a handy link to our Twitter-based CWS Alerts (@cwsalerts) account.  This account is updated in real-time during any major outages or issues we are experiencing.  Customers may also choose to subscribe to alerts via SMS/text and be notified on your cell phone about any updates.  If you’re a twitter user and unsure about how to do this just give us a call at 289-2229 or follow the instructions in this short video.

We hope you enjoy these new features as we work towards greater transparency and improved customer service.

 

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Meet CWS: Chris Kostelec

Name: Chris Kostelec

Tell us what you’re busy doing at CWS:  Helping clients and helping team members internally with issues from web design to support. It changes every day.

Describe Yourself Using One Word:  Introspective

Hometown:  Rochester, MN

Hobbies/Interests:  Web Design, Technology, Video Games, Politics/Current Events, Guitar, Organic Farming

Favorite Sports Team(s):  I don’t follow sports at all.

Famous Person You’d Like to Meet:  Mr. Rogers  (RIP)

Something You’d Like to Learn to Do:  Too many to list, but to make good music would be up there.

Favorite Website:  Reddit

Favorite Travel Destination:  Hawaii

Last “Gadget” You Purchased:  Raspberry Pi

Favorite Book:  A Song of Ice and Fire

Favorite Food:  Cheese

Favorite Movie:  Lord of the Rings Trilogy

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CWS, Inc. Top 100 in US

On February 8, 2013, the US Chamber of Commerce announced its Blue Ribbon Small Business of the Year award to 100 companies nationwide.  CWS, Inc. is proud to be a recipient of this award!

In the US Chamber Press Release, “The Blue Ribbon Award winners show that, even facing uncertainty and economic challenges, small businesses can grow and succeed,” said Thomas J. Donohue, U.S. Chamber president and CEO. “They are America’s economic engine, driving growth and job creation all across this country.”

The awards program, sponsored by Sam’s Club®, honors companies that demonstrate excellent business practices in several areas including strategy, employee development, community involvement, and customer service.

“The Chamber celebrates the outstanding achievements of these award winners and is proud to recognize them for the positive impact they are making in their communities,” said Donohue. “These small businesses are wonderful examples of the American Dream at work in our nation.”

CWS, Inc. would like to congratulate Custom AlarmSontes, Markit, Stanley Jones & Associates, and Xylo Technologies from Rochester for also receiving this award.  The recipients will be honored at America’s Small Business Summit at the end of April in Washington, DC.

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